Being Cheap is Easy: Blogging conference tips
Showing posts with label Blogging conference tips. Show all posts
Showing posts with label Blogging conference tips. Show all posts

My (Belated) BlogHer Food 2013 Recap

December 18, 2013

I have over 100 pictures of food.  It was CRAZY!

Remember when I was talking about BlogHer Food 2013 all.of.the.time?  I cannot believe it was over six months ago!  Right after I got back (in June!) my computer crashed and I temporarily lost all of my pics.  Then, I kind of forgot that I didn't share them yet.

In some ways, maybe it's better that I'm sharing my input now since some people are starting to consider the trip to Miami in May for BlogHer 2014.  My advice: if you can, DO IT.  I had an amazing time, met fun people and connected with awesome brands.  As part of my "Countdown to 30" mentality, I found a roommate through the volunteer board (Hi, Singrit!) and headed to Austin, Texas alone without knowing anyone.  Of course, I was super nervous at first, but once I got of the plane I was excited!

For all of you non-bloggers out there, you may wonder "Why do bloggers need conferences?".  Before I started this site, I had no clue there were such conferences.  The biggest reason I try to go to at least one conference a year? The connections.  It's a great way to get your name out there!!

There are different BlogHer conferences each year.  The main event is regular BlogHer, which was in Chicago last July.  Although I would love to maybe go someday, it is HUGE.  People everywhere and I've heard it's crazy.  Not quite my cup of tea.  I had an opportunity to volunteer for BlogHer Food in Austin and I jumped at the chance (and free ticket!).  The food conference is MUCH smaller and intimate.  Yes, there are still over 500 people, but it's small potatoes compared to the THOUSANDS at the larger conference.  I felt like I had many opportunities to actually get to know some brands and since the conference I've had many great offers come my way.  Plus the chances of winning prizes is much better...I walked away with quite a few goodies, including an iPad Mini!

One of my favorite stops: Gourdoughs. I don't even LIKE doughnuts and I was drooling!

One thing you need to prepare for if you're attending BlogHer Food: the amount of food you are given.  From samples from brands, jaw dropping displays for lunches and off-site events, you are ALWAYS eating.  I felt like I got to fall in love with Austin while I was there too!  Since it was super hot while we were there, I didn't feel so bad stuffing my face with every little morsel that was handed to me.  (True story: I was doing Weight Watchers and my weigh-in the next week I actually lost 3 pounds!  It had to be all of the walking and sweating!)

Bring an extra bag for swag.  A lot of companies offered to ship larger swag, which was so generous.  I still had to try to fly home with a hotel bed worth of goodies. While my bag was being scanned at the airport, the guy just kinda looked at me like "She must really like to eat!".

The parties are crazy.  The first night we had a rooftop event at the most beautiful Whole Foods I've ever seen.  They had music and at least 20 tables of local samples for us...plus a swag bag.  BlogHer knows how to make you feel special, that's for sure!  The next night we had excursions around Austin to check out the town.  Each group had 4 stops.  I picked the taco & tequila one, go figure.  The final night we had a huge closing party at the famous Franklin's BBQ.  So basically you eat, learn and meet great people.  The 3 days seem like a week!  I love how they made sure we got out of the conference rooms.

I am going to do whatever I can do make it to Miami this May for the 2014 conference. (Email me if you would like to sponsor me!) I still talk to many of the people I met and I have great connections with brands still to this day.  I felt like it was worth every penny I spent!  I am kind of in the middle...I wouldn't call myself a food blogger, but I post mostly food.  I'm a food & family blogger, I would say.  If you are considering going to the conference, but aren't sure you aren't foodie enough, I wouldn't worry.  Yes, there are some hardcore foodies (hello, Pioneer Woman), but there are regular people like me there also. It's a learning experience for everyone!

Have you been to a BlogHer? 

5 tips for a blogging conference newbie

June 18, 2013



Earlier this month, I was lucky enough to attend my first BlogHer Food conference (complete recap is coming up soon!).  The food conference is a downsized version of the large conference set to hit Chicago in July.  Sadly, I cannot attend because we have a wedding.  Since my goal is to write a cookbook, I thought I should start learning more about being a foodie blogger.  I really enjoyed the smaller size of the conference. 

Although I've been to another conference before, this was my first BlogHer brand one.  Here are my best tips for a newbie. 
Texas = Frizzy Hair!

1. Be comfortable.

I know everyone says bring comfy shoes, but being comfortable goes way beyond that!  Make sure you aren't packing clothes that you are fussing with or generally not comfortable in.  Also consider where the conference is taking place.  Bring cardigans because those conference rooms can be chilly! 

The first event, I saw this girl who was trying to walk in these 5 inch platform wedges in a strapless dress.  She was fussing trying to keep her dress up all night and her feet were turning bright red.  Later that night, I spotted her barefoot.  While you are networking, do you want to be uncomfortable? No way Jose!

If the event is in the summer, pack cute flats or sandals that you have worn before.  If you are a pro at walking all day (and night!) in wedges, go for it!  In my opinion, I would say flip-flops are a no-no. For night events, it may be okay, but you do want to remember that you are making professional connections!

The last night of BlogHer Food I made the mistake of wearing a tank top I don't wear much and I was fixing it all night.  I learned my lesson!

2. Look like yourself.

This may seem like a strange tip, but I was shocked at how many people looked totally different from their online personas.  I completely understand not liking to have your photo taken, but try to keep a semi up-to-date one!  After meeting you, people will be trying to connect with you on Twitter, etc and it makes it so much easier if they can recognize who you are!  Vice versa: if you go to follow someone and they don't recognize you, they might just ignore you.  Don't miss out on that potential network!

While you are at the conference, I really don't think you need to be all dolled up.  Like I said before, though, if you normally wear makeup like the Kardashians, then go for it!  BlogHer Food was in Texas and it was HOT.  All of that makeup looks okay inside, but once we had outdoor events I saw people with their faces like melting off.  Not a good look!

3. Make unique business cards.

My cards are bright pink, green and very simple.  At first, I was kind of scared to hand them out.  But people remembered them!  Also, think about adding a QR code that links to your "About Me" section of your website.  Don't have an "About Me" section?  You better go make one, girl(boy)friend!  That is the first place people turn to on your page.

Also remember to hand your cards out to everyone! I kept my box in my bag, but about 25 cards behind my nametag.  When I met someone, I could easily grab one.  For a smaller conference, prepare for about 250 cards, for a large one you should bring at least 750!  Remember you are handing them out to both brands and other bloggers!  I have printed from UPrinting and Moo, both have turned out great! (Also, make sure you order through Ebates to get % of that cash you're spending back!)

There is a great free business card app (CamCard) which scans the cards and keeps them in your phone.  While I don't use this for everyone, I do scan people I really want to keep information close.  My business cards tend to become toys when I come home if I don't keep them up high!

4. Take notes after meeting people
After you're done chatting with someone, take quick notes on their cards.  I love those tiny post-its for double sided cards.  This is especially important when you're talking to a brand.  Their marketing rep may be from a different company, so be sure to write who you were talking with.  As much as you would like to give yourself the benefit of the doubt, remember that you have at least 2 days of networking! 
 



5. Don't break the bank with a new wardrobe!
Everyone wants to look cute, but don't spend out of your budget.  I found plenty of cute clothes at Target and Kohls, using coupons I spent next to nothing.  My most complimented shirt was a blouse I got at Target for $3.98!  I think if you stick with basic, classic bottoms and go for colorful tops you'll look great!  Also, find some cute dresses and accessorize with fun jewelry.  Most people are drawn to a great necklace or earrings. 

Extra tip: apply to volunteer!
 
Both conferences I've been to, I was lucky enough to be a volunteer.  If you ever are considering a conference, keep your eyes peeled in the emails for the opportunity to volunteer.  You get a free ticket for just a few hours of volunteer work.  Both times, I've been at the registration desk and I loved it!  You get to meet people right away and most people will recognize you throughout the conference as the first face they've met. 
 
 
For all of you seasoned conference Pros, what tips am I missing?
 

 
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